Tanuki

[RESTAURANT & HOSPITALITY]

ABOUT THE PROJECT:

In 2023, Tanuki — a global Japanese cuisine restaurant chain with branches around the world — set out to strengthen its digital presence and connect with a new generation of customers. The brand aimed to showcase its unique food philosophy through engaging visual storytelling and dynamic social media growth.
We developed a full-funnel social media strategy, shaped a distinctive visual style of the account, and created professional food photography and video content. To keep the audience engaged, we produced seasonal Reels and viral campaigns that highlighted the brand’s offers and atmosphere, driving rapid online growth and recognition.

RESULTS:

Built a consistent and recognizable brand image on social media
Produced professional photo and video content that elevated the restaurant’s digital presence
Gained 20,000+ new subscribers in 6 months
Created viral Reels that reached millions of impressions and wide media coverage

Production

Influence marketing

Content Strategy

Branding

SMM

Target Ads

COMPLETED: